Daisy London is a British jewellery brand founded in 2009. It has an e-commerce platform and stockists in the UK and internationally. It is known for collaborations with celebrities Cara Delevingne and Laura Whitmore.
Video Daisy London
History
Founded in 2009, Daisy London is a jewellery brand that was launched with the Daisy collection; its first advertising campaign featured Cara Delevingne. In 2012, Daisy London became part of the IBB Group of companies.
Daisy London has a network of stockists in the United Kingdom and Europe and global distributors in America, Asia and South Africa. The brand's "wellness focus" has resulted in it being sold in health resorts and spas around the world such as the Four Seasons.
Maps Daisy London
Notable designs
Daisy London is the original designer of the "Chakra bracelet" which has been worn by celebrities such as such as Sienna Miller, Cara Delevingne, and Kanye West, and become a recognised fashion trend. The collection has since then expanded to include necklaces, rings, earrings and diamond bracelets.
Other collections include Good Karma, Halo and Alpha.
Charity Partnerships
In 2012 Daisy London joined a campaign called Fashion Targets Breast Cancer along with luxury e-commerce portal my-wardrobe. With five prominent bloggers as the faces of the campaign, Daisy designed a three-piece Chakra bracelet collection to be sold for charity. In October the same year, the company also collaborated with Breast Cancer Awareness to create a bracelet to help raise £20,000 for charity.
In August 2014, Daisy London worked with Princess Beatrice and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet to raise awareness for the RNOH where the Princess is a patron.
Other charity actions include donations to the Tumaini Trust and Dress For Success, to benefit the women's charity headed by Mary Portas.
Collaboration with Laura Whitmore
Daisy London collaborated with presenter Laura Whitmore on a collection in October 2015. The collection was inspired by music and features the recurring shape of the plectrum throughout. On June 2016, new summer festival pieces were added to the main Laura Whitmore X Daisy collection, which features turquoise prominently and new pieces such as arm bangles and midi rings.
References
External links
Official website
Source of the article : Wikipedia
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