It's Time (song)

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"It's Time" is a song by American rock band Imagine Dragons, taken from the band's 2011 EP It's Time, their major label debut EP Continued Silence as well as their major debut studio album Night Visions (2012) The song's production is handled by Brandon Darner, and its lyrics describe the narrator's resistance to change in the face of great turmoil.

The single was created prior to the recruitment of Daniel Platzman, and also prior to the departure of Andrew and Brittany Tolman. The song was first uploaded to YouTube on December 20, 2010, but did not receive an official single release until 2012.

After the song was covered on Glee and heavy rotation in commercials and television shows, the song received commercial success and reached number 15 on the Billboard Hot 100, making it the band's first Top 40 single, as well as number four on the Alternative Songs chart and number three on the Rock Songs chart. With 32 weeks, it had the longest run on the Alternative Songs Top 10 in 2012. The single reached the top 10 in Austria (#6), Belgium (#1), Czech Republic (#10), Ireland (#9), India (#17) Japan (#7), Billboard Pop Songs (#10), and Portugal (#6) and peaked at number 23 in the United Kingdom. It was certified Platinum by the RIAA and CRIA, and Platinum by the ARIA. It was also nominated for Best Rock Video at the 2012 MTV Video Music Awards.

Video It's Time (song)

Music video

The music video debuted on April 17, 2012, on all MTV affiliates and the band was named PUSH Artist of the Week and later featured on PUSH Live. A first teaser released March 28, 2012. The video also reached #1 on Yahoo Music's Top Videos.

The video starts with the band walking through a barren wasteland beneath a dark and ominous looking sky. The sky begins to grow more turbulent as the band walks past flags and boat wreckage, a destroyed bridge, and dead trees. Bassist McKee opens a box he has been carrying and a pale light glows from within. The band removes a pebble-sized, glowing orb from the box. The band members dig a hole for it with their hands, and then drop the orb into the ground. Lead singer Dan Reynolds then shouts, and in the next scene the band members are shown running away from their dig site. A large explosion throws Reynolds into the air where he seems to levitate (similarly to the Continued Silence album cover). Finally, the sky begins to part and the sunlight shines through.

The music video was produced by Todd Makurath and directed by Anthony Leonardi III. Ian Clemmer, who created some of the visual effects, wrote on his website that he "was asked to create big, large scale smoke explosions in a short amount of time, these are the end shots of the video ...."

Maps It's Time (song)

Usage in media

Voted by Entertainment Weekly readers #8 on "The Best Singles of 2012".
Featured in BYUtv's AUDIO-FILES pilot episode about the band
Featured in Gossip Girl (season 6) in the series finale episode New York, I Love You XOXO
Featured in the theatrical trailer for the 2012 film adaptation of the 1999 coming-of-age novel The Perks of Being a Wallflower.
The song was featured in the "Explorer TOP 125" ad for the National Geographic Channel.
The song was used in the long ending montage on Sky Sports after England won the Ashes Series in 2013
The song was used for promotional clip for French television channel D8.
In 2012, Darren Criss (as his character Blaine Anderson) covered "It's Time" in the season 4 premier of musical TV series Glee. The song also charted on the Billboard Hot 100 at #15 as well as the Canadian Hot 100 at #30.
The song is frequently used in the background in the British observational documentary series Gogglebox.

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Live performances

On July 16, 2012, Imagine Dragons performed "It's Time" on The Tonight Show with Jay Leno. They also performed the song live on Jimmy Kimmel Live! on September 4, 2012 and on Conan on January 9, 2013. They also performed the song on Late Night with Jimmy Fallon on October 29, 2012, notable for being broadcast during Hurricane Sandy. As a result, they performed the song to an empty audience, with only the cast and crew of Late Night being present. The band also performed and singer Dan Reynolds was interviewed on Norwegian and Swedish television show Skavlan on February 1, 2013.

Imagine Dragons plays "It's Time" at its live concerts, and although it's a "bigger single", the band plays it early in their set list rather than last, as might be expected.

On December 5, 2014, the group played an acoustic version at the end of The Game Awards (the inaugural ceremonies of said award show), with Nintendo composer Koji Kondo playing on the piano as part of a medley of music from The Legend of Zelda series.